For over a decade, I have played a pivotal role in leading the creative team for the agency of record of NorthShore University Healthsystem, now the third-largest health system in Illinois. NorthShore has significantly benefited from our team's unwavering dedication to maintaining a consistent brand representation while simultaneously undergoing a continuous evolution of refreshed creative and strategic initiatives.

Throughout my tenure on the account, I have actively contributed to the development of omnichannel brand and service line communications (both digital and traditional), hospital launch campaigns, strategic positioning, key message development, physician engagement campaigns, new mover efforts, experiential design, and internal brand initiatives.