During my time at 88 Brand Partners, I have had the privilege of working with the American Veterinary Medical Association (AVMA) since 2015. Recognizing the necessity to connect with a shifting demographic of younger and more diverse members, the AVMA approached us for a rebrand. This initiative led to the creation of a comprehensive design system and a new brand identity adaptable to various product lines and services.

Since the rebrand, my team and I have produced creative content that showcases tailored offerings, including a microsite providing resources and professional guidance, wellness support, and initiatives promoting diversity and inclusion. This collaboration has resulted in increased member retention and loyalty, setting a successful trajectory for the AVMA.