From hungry to hopeful.
The Greater Chicago Food Depository, a nationally prominent nonprofit dedicated to eradicating hunger, sought our team's expertise to enhance communication about their mission and programs. These initiatives extend beyond food donations to include job training and professional development. Our comprehensive rebranding effort involved strategic planning, messaging, and the creation of a renewed logo symbolizing energy and growth. This refreshed brand identity, evident from renovated volunteer centers to events, emphasizes the transformative impact of rebranding on empowering the organization.
Ongoing initiatives, such as stakeholder education, a public-facing campaign, and diverse tactics like CTA station takeovers, play a pivotal role in the continuous evolution of the Food Depository's brand across Chicago. Our enduring partnership with this venerable organization is a source of pride as we collectively strive to build a greater Chicago.
Responsibilities:
Brand Rollout
Video/Photo Direction
Advertising
Graphic Design
Social Media
Role:
Art Director
Assisting Designer