Banner Witcoff, a leading national intellectual property law firm, sought to overcome awareness challenges despite its notable success. Collaborating with our team, a new branding strategy was developed through strategic analysis and stakeholder interviews. The focus was on creating a brand that authentically reflected Banner Witcoff's identity and objectives while modernizing them for a younger audience of innovators and attorneys. The resulting messaging platforms highlighted their expertise and legacy, alongside a visually striking logo and branding system. The firm embraced the new brand, integrating it into marketing, website, and office spaces, revitalizing its internal culture.